New Zealand Inland Revenue

11/05/2024 | Press release | Distributed by Public on 11/04/2024 22:05

Media briefing - our use of custom audience lists

05 November 2024

Today we hosted a media briefing on the findings of our review into the use of custom audience lists on social media.

We announced that due to public concern we will no longer use custom audience lists to reach customers.

You can read the findings of the review on our website.

About custom audience lists

As part of the review, we also found 2 unintended disclosures.

We will be writing directly to all customers involved in the first unintended disclosure, where personal and contact information was incorrectly shared with Meta (Facebook) Support. No tax or financial information was included in the file. You may get questions from your clients.

You can read the media release on our website.

Media Releases