Strength Training App Ladder Raises $100 Million

Ladder, the #1 iOS app for strength training, has raised more than $100 million to support new growth initiatives.

Ladder raised $15 million in a Series B financing round co-led by Point72 Ventures and ADvantage VC. It also secured a $90 million go-to-market investment from General Catalyst's Customer Value strategy.

Orrick teams led by Max Cantor advised Ladder on both transactions. The Orrick team also included Kasey Winshall and Kyle Amendt Shimomura on the Series B financing and Adam Ross and Dougal Forrest on the go-to-market facility.

THE COMPANY

Headquartered in Austin, Texas, Ladder is the #1 strength training app for people who are serious about fitness. Ladder makes it easy to plan and maintain a consistent strength training routine.

With new workouts each week from expert coaches, Ladder members can follow progressive workout plans in a variety of modalities including Pilates, HIIT, bodybuilding, kettlebell training, yoga, prenatal and more.

THE IMPACT

The Series B funding will support new growth initiatives, including enterprise wellness offerings and development of an Android app. The investment from General Catalyst's Customer Value strategy will fuel Ladder's existing growth strategy and sales and marketing efforts.

"Our members come to Ladder and stay because we offer so much more than a workout library," Ladder CEO Greg Stewart said. "The app delivers personalized, progressive plans typically only available through expensive personal training, along with a supportive community that keeps members motivated."

LEARN MORE

• Ladder news release
• Read More Orrick Client Results