NTCA, ACA Connects Comment on Proposed Rules for AI-Generated Political Ads

(September 19) In comments to the FCC on its Notice of Proposed Rulemaking (NPRM) on the disclosure and transparency of AI-generated content in political advertisements, NTCA and ACA Connects raised concerns about disparate treatment between political advertisements on commission-regulated platforms and on digital platforms, which could cause significant consumer confusion. The groups also noted that regulation of AI in political ads is being actively considered by other government authorities with a more direct role in overseeing political campaigns and elections, and they urged the commission to allow those efforts to develop further before it considers what complementary role it might play in this area.

The NPRM seeks comment on proposals to require cable operators engaged in origination programming to (1) provide an on-air announcement for all political ads that include AI-generated content disclosing the use of such content in the ad and (2) include a notice in their online political files for all political ads that include AI-generated content disclosing that the ad contains such content.