Sustainability and digital transformation as key factors for the industry of the future

The construction sector, traditionally associated with resource- and energy-intensive processes, is currently at a crossroads. Today, the challenge of reinventing our industry is not just a hurdle but also a unique opportunity to redefine its future. At Molins, we firmly believe that digitalization and sustainability are essential for a solid and responsible business model. Technology provides us with the means to transform processes and reduce our carbon footprint, advancing our commitment to the environment.

In this context, the digitalization of processes serves as a cornerstone for both present and future strategies. In fact, our digital roadmap includes more than 50 initiatives across six key areas: Customer Experience, Industry 4.0, Data and Analytics, Employee Experience, Digital Enterprise, and Infrastructure.

The implementation of advanced digital solutions drives efficiency, growth, and, above all, improvements in the experience and satisfaction of the end customer. Within this digital roadmap, technologies such as artificial intelligence and digital twins play a critical role, radically transforming the way we manage our operations.

Artificial Intelligence to Optimize Performance

These technologies enable us to make better and faster decisions while optimizing processes across all areas of the company, significantly boosting our competitiveness. Moreover, they not only enhance production but also help us minimize the consumption of critical resources such as water and energy.

For instance, we have implemented a process optimization tool that reduces thermal consumption in kilns, lowers CO2 emissions, and increases productivity. This program leverages artificial intelligence technologies to collect data and recommend process adjustments, thereby optimizing performance.

Another example is the implementation of artificial intelligence in cement quality control. This tool enables continuous data analysis to predict quality parameters, thereby maintaining consistent and efficient standards. It allows us to reduce production and energy costs while promoting lower-carbon-footprint cement.

Digitalization to Measure Success

Measuring the impact of our initiatives is essential to ensuring that digital investments yield concrete results. We have developed specific metrics to help us evaluate the return on each project from the perspectives of economic growth and emissions reduction. Technology makes it easier to collect and interpret all the data generated within the company, streamlining both analysis and reporting on sustainability initiatives.

In this context, data analysis allows us to monitor the performance and effectiveness of all our operations, from the production and commercialization of our solutions to customer service quality and beyond. Data analytics platforms provide a historical record of our processes and facilitate data interpretation, enabling better decision-making. This capability allows us to anticipate customer expectations, building strong, long-term relationships based on shared goals of sustainability and efficiency.

All these examples illustrate how the industry's future must align with digitalization, technology, and sustainability. At Molins, we aim to lead this transformation, demonstrating that profitability and environmental commitment can and must coexist. Digitalization and innovation not only optimize our processes but also bring us closer to our vision of building a more sustainable world. Leading this transformation is both our responsibility and our challenge, and at Molins, we are ready to face it.

Article published in El Economista

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