ams OSRAM’s China Development Center Panel: strengthening customer Intimacy and leading the market trends in the Age of Intelligence

Shanghai, China [November, 06, 2024] - ams OSRAM (SIX: AMS), a global leader in intelligent sensors and emitters, announced that it successfully hosted its China Development Center (CDC) Panel Discussion at The Westin Shenzhen NanShan Hotel. In line with the motto "Sense the Age of Intelligence: accelerating development in the Chinese market through diverse applications and technical support," the panel explored how ams OSRAM collaborates closely with local partners to drive business growth and revenue in Greater China, reinforcing the company's commitment to the Chinese market.

In China, for China
In light of a slowing global economy and complex international dynamics, the Chinese market has continued on a steady growth trajectory, showcasing remarkable innovation potential. Jose Vinau, Vice President and Head of CDC at ams OSRAM, emphasized: "I am convinced that the Chinese market still has huge potential for investment. However, to achieve success in this country, we must develop a deeper understanding of its unique challenges. The CDC organization will now allow us to better leverage the global resources of ams OSRAM to build a team that can quickly respond to changes in the marketplace and fully understands local needs in order to provide a higher-quality service to our customers in China."

The CDC organization, as part of the CMOS, Sensors, and ASIC (CSA) business unit of the ams OSRAM Group, is headquartered in Shenzhen with an office in Shanghai. Currently, CDC has a team of 30, supporting business development, application engineering and supply chain innovation, all working with a vision to enhance customer intimacy and respond swiftly to market demands. The team focuses on key applications in consumer technology, industrial as well as in the medical and automotive sectors.

In today's rapidly evolving market, companies are focused not only on speed and efficiency but also on enhancing cost-effectiveness to stay ahead of the competition. CDC, with its "customer-centered" approach, supports local customers in maintaining a long-term market advantage. "By working closely with our customers", stressed Jose Vinau, "CDC can identify market opportunities together, anticipate trends and ensure that core resources are strategically allocated to future development, providing comprehensive technical support." This strategy is a result of the CDC marketing team's deep insight into market dynamics, aligned with each business line's strategic plans, technology roadmaps and the real needs of target customers.

Leveraging its global supply chain network, ams OSRAM can adapt regional support to meet specific customer needs. In China, the CDC enhances supply chain capabilities through partnerships with local suppliers, enabling shorter delivery times, tailored solutions and greater innovation for customers.

AI for a smarter future
During the panel discussion, Jose Vinau, Vice President and Head of CDC, Jimmy Xu, Principal Specialist, Marketing, Lei Tu, Product Marketing Director, and Keith Leng, Senior Director Systems Development, shared their insights into the topic.

In the field of mobile intelligence, AI is driving new advancements in device functionality and design. ams OSRAM's OLED under-screen light-sensing technology enables ultra-thin bezels, while integrating AI with ToF, Flicker. Furthermore, spectral sensors enhance camera performance in complex settings. Beyond smartphones, ams OSRAM extends AI applications to smartwatches and TWS earphones, elevating user experience. In the dynamic consumer market, CDC aligns technological development with customer needs, collaborating closely with clients to shape future innovations. This approach allows ams OSRAM to deeply understand client demands and foster strong, effective partnerships.

In medical imaging, AI enhances image processing, supporting lesion detection and improving diagnostic accuracy and early diagnosis. ams OSRAM is expanding its sensing product portfolio to address innovation needs in this field. The CDC offers tailored product development, ensuring that new technologies align closely with specific market and client requirements, advancing medical technology in China.

In the smart automotive sector, AI-driven innovations in sensor applications are playing a key role in intelligent cabin experiences. ams OSRAM's advanced ambient light sensors, multi-point dToF technology, high-performance infrared LEDs and CMOS image sensors help automakers create premium, interactive smart automotive interiors. With leading technical support and superior products, the CDC empowers automakers to address challenges in sensor hardware selection, software integration, data processing and system optimization.

In addition, in the field of smart manufacturing, digitalization, 5G and AR/VR technologies have had a disruptive impact on the industry, driving it towards "Industry 5.0" and changing the way humans and robots interact. ams OSRAM's miniature sensing and lighting solutions can effectively improve robot performance, accuracy and intelligence, enabling industrial and service robots to provide safer human-robot interaction interfaces in unguarded areas. Based on unique market insights and in-depth customer communication, the CDC helped formulate a roadmap for the innovation and development of algorithms that can help enhance the differentiation of robots.

The establishment of the CDC represents a significant milestone in ams OSRAM's strategic planning in Greater China. As a global leader in optical and sensing solutions, ams OSRAM is committed to immersing itself in the Chinese market while also spearheading innovation on the global stage with its advanced technology platform and capabilities. Moving forward, the company aims to unlock the potential of the smart era through close collaboration with its customers.