Appledore Research Confirms: CSPs Need Telco-Specific CPQ Systems

Whether they've been in business for months or decades, all communication service providers (CSPs) face unique, evolving challenges. Telco customers today-both enterprise and individual-expect a tailored array of plans and subscription options, lightning-fast connections and impeccably maintained service.

However, it isn't just about the plans and what is being configured. CSPs also need to navigate complex environments with their systems, processes and technology ecosystems. A new survey from Appledore Research has found which of these challenges are most pressing for CSPs and how their configure, price, quote (CPQ) systems are under-delivering.

Several years ago, forward-thinking CSPs adopted early, generic CPQs but quickly found these off-the-shelf solutions didn't meet telcos' specific needs. As capability gaps emerged, CSPs learned the unique complexities of the telco industry were incompatible with the available offerings. And Appledore's study bears that out: 85% of the survey respondents confirmed that their existing CPQ systems only meet less than 75% of their requirements.

But it doesn't have to be this way. While Appledore's research found many key areas where generic CPQ systems fall short, it also determined that certain CPQs have what it takes to support telcos. Read more to learn what CSPs should look for in future-proof CPQ solutions.