MAGNA Advertising Forecasts

Political and Olympic Advertising Boost a Strong US Ad Market

MAGNA's latest predictions reveal that U.S. non-cyclical ad spend will grow by 8.9% this year. Total media owners ad revenues will increase by +11.4% to reach $377 billion this year due to an expected $10 billion in incremental ad revenues from the presidential cycle and summer Olympics.

Read the press release for more details.