AAAA - American Association of Advertising Agencies
07/08/2024 | Press release | Distributed by Public on 07/08/2024 13:05
Where Are All the Women? Men Overwhelmingly Took the Cannes Stage to Accept Awards
At the final awards ceremony of Cannes Lions on Friday, June 21, agency and marketing professionals from around the world took the stage to honor some of advertising's best work. But aside from the glittering trophies and celebrations, something else was on display that night: the industry's gender imbalance.
"According to The 4A's Diversity survey-we are seeing an increase in female representation overall, accounting for 61.22% of all surveyed last year. The industry is continuing to make inroads in diversifying the talent mix but we can always do better," Marla Kaplowitz, CEO of the 4A's told ADWEEK.