METRO introduces new tagline

The tagline "Enabling Moments" rounds off the existing brand identity of METRO and at the same time provides a framework for the sCore growth strategy introduced in 2022. The central message: METRO is an enabler of special moments. Moments such as a meal together, a big celebration or a meaningful conversation. Behind them are places all over the world where they become possible: A restaurant, a café, a bar. Hosts are restaurateurs and independent business owners who open their doors every day and give their best.

And for this, they need partners who understand them and are passionate about them. For 60 years, METRO has been supporting those who make neighbourhoods come alive. With high-quality products and reliable services. METRO's multichannel strategy serves customers through the channel that suits them best - be it digital, delivery or wholesale.

"The tagline 'Enabling Moments' is an emotional expression of the social purpose and value of our work at METRO. It reflects what connects and drives us as a company." says Gerd Koslowski, Senior Vice President Corporate Communications at METRO AG. "Our customers are a very special part of our communities because socialising and community come to life through their third places in the regions and cities. We all know the special moments that we can experience there. We always go the extra mile for these customers and unforgettable moments."

New image film

The new image film of METRO conveys the tagline "Enabling Moments" through emotional moments and was shot at restaurateurs and independent business owners. It was filmed at METRO locations in Germany, France and Poland. The film also shows METRO employees who stand behind this promise and are passionately committed to their customers every day.