AI in Advertising

AI is transforming the world of audio advertising. From tailored product recommendations to hyper-local messaging, revolutionising personalised audio ads, making them more engaging and effective than ever.

In this article for Ad Age, AMA's Paul Kelly explores how AI is helping brands amplify their messages and connect with listeners on a deeper level by leveraging data and automation. Whether it's delivering contextually relevant ads based on time, location, or listener preferences, AI is shaping the future of audio.

1. Unparalleled personalisation at scale - AI enables the creation of millions of tailored audio ads within minutes. Imagine an ad that knows not just your demographic but also your location, purchase history and even your current weather-all factors that influence purchasing decisions.
2. Enhanced relevance and engagement - By using AI to analyse vast amounts of data, advertisers can create ads that resonate on a personal level. A sunscreen ad that mentions the high UV index in your area today is more likely to capture your attention than a generic message.
3. Efficiency and cost-effectiveness - The ability to generate numerous versions of an ad quickly and automatically reduces dramatically production costs and time-to-market. Auditioning, hiring, managing and recording voice actors is challenging, and doing so at a moment's notice when attempting to version ads-all in step with the evolution of your target markets-is nearly impossible. The efficiency of AI technologies allows for more agile and responsive campaigns.
4. Overcoming ad fatigue - Listeners who hear different ad versions every time they encounter the brand feel more engaged and endeared to it. Each interaction can feel fresh and relevant, increasing the overall effectiveness of campaigns.

It's clear that AI is not just a tool but a transformative force. It's turning data into signals that make every ad feel custom-made for each listener. This is not about replacing human creativity but augmenting it, allowing marketers to reach audiences with unprecedented precision and relevance.

Be sure to check out the examples showcasing real instances of the impacts of AI in the full article here.