The Vita Coco Company Inc.

11/05/2024 | Press release | Distributed by Public on 11/05/2024 15:05

Statement of Changes in Beneficial Ownership - Form 4

Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287 Estimated average burden hours per response... 0.5
(Print or Type Responses)
1. Name and Address of Reporting Person *
Prior Jane
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [COCO] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Chief Marketing Officer
(Last) (First) (Middle)
250 PARK AVE SOUTH, SEVENTH FLOOR 		3. Date of Earliest Transaction (Month/Day/Year)
11/01/2024
(Street)
NEW YORK, NY 10003 		4. If Amendment, Date Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4) 		7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/01/2024 M 10,000 A $10.178 141,834 D
Common Stock 11/01/2024 S(1) 10,000 D $32.112(2) 131,834 D
Common Stock 11/04/2024 M 10,000 A $10.178 141,834 D
Common Stock 11/04/2024 S(1) 10,000 D $35.00 131,834 D
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number. SEC 1474 (9-02)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5) 		6. Date Exercisable and Expiration Date
(Month/Day/Year) 		7. Title and Amount of Underlying Securities
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4) 		10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4) 		11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $10.178 11/01/2024 M 10,000 (3) 02/10/2030 Common Stock 10,000 $ 0 93,750 D
Non-Qualified Stock Option (right to buy) $10.178 11/04/2024 M 10,000 (3) 02/10/2030 Common Stock 10,000 $ 0 83,750 D
Non-Qualified Stock Option (right to buy) $10.178 (4) 12/16/2029 Common Stock 3,675 3,675 D
Non-Qualified Stock Option (right to buy) $10.178 (5) 01/11/2031 Common Stock 27,300 27,300 D
Non-Qualified Stock Option (right to buy) $15.00 (6) 10/21/2031 Common Stock 45,605 45,605 D
Non-Qualified Stock Option (right to buy) $15.36 (7) 08/15/2032 Common Stock 42,980 42,980 D
Non-Qualified Stock Option (right to buy) $16.91 (8) 03/10/2033 Common Stock 14,205 14,205 D
Non-Qualified Stock Option (right to buy) $26.18 (9) 03/04/2034 Common Stock 8,746 8,746 D

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Prior Jane
250 PARK AVE SOUTH
SEVENTH FLOOR
NEW YORK, NY 10003 		Chief Marketing Officer

Signatures

By: Alison Klein, Attorney-in-Fact For: Jane Prior 11/05/2024
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
(2) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.00 to $32.45, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
(3) The stock option is fully vested and currently exercisable.
(4) The stock option is fully vested and currently exercisable.
(5) The stock option vests in two equal installments on January 11, 2023 and January 11, 2025.
(6) The stock option vests in four equal annual installments beginning on November 27, 2022.
(7) The stock option vests in three equal annual installments beginning on August 15, 2025.
(8) The stock option vests in four equal annual installments beginning on March 10, 2024.
(9) The stock option vests in four equal annual installments beginning on March 4, 2025.
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure. Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.