DX Masters Program Fuels Growth & Innovation

For the past year Dicker Data has developed the DX Masters Programtohelp partners improve and optimise digital experiences with Riverbed. Together, we are building an integrated community of partners who are passionate about Riverbed's ability to prevent, identify and resolve IT issues, resulting in business growth and offering a point of difference.

The DX Masters Program was launched across Australia and New Zealand to identify, train and enable the next wave of highly skilled partners for long-term success with Riverbed's AI-powered Unified Observability.

DX Masters positions partners at the forefront of the unified observability market, unlocking new revenue opportunities. During the pastyear,we've identified and enabled key partners and provided live demonstrations with experts fromRiverbed and Dicker Data. Our focus has been onaddressing key customer issues,helpingour teams connectwith experts in Digital Experience, AIOPS and Unified Observability. The roll-out of DX Masters has delivered an opportunity for partners to fast track and expand their knowledge, while learning new strategies to position the value of observability and acceleration solutions with Riverbed.

The positive feedback and interest from partners who have joined the DX Masters program has resulted in an elevation of enablement. Weare now including a three-day 'Training Bootcamp', tailoring content for Sales, Pre-Sales and Delivery Roles. Partners continue to provide greater value to their customers by expanding their end-user digital experience.

"DX Masters is building a network of digital experience experts across Australia and New Zealand. The Riverbed Platform gives customers the power to build actionable unified observability and optimisation strategies, to deliver excellent digital experiences using full-stack telemetry and AIOps. With Riverbed being Named a Leader: 2024 Gartner® Magic Quadrant™ for Digital Employee Experience Tools (DEX), the potential for partners is significant, DX can be a competitive differentiator, and we want partners to help customers realise the business benefits of improved EX and CX. The DX Masters program has uncovered partners with the right mindset, mentality and training and we are currently enabling them while developing market initiatives to help them grow their market."Malcom Down ANZ Director of Channels, Riverbed Technology.

Dicker Data and Riverbed are changing the IT landscape for our partners. As Australian businesses navigate IT complexities brought on by diverse architectures, dynamic workloads, remote work models and increasing security threats, the need for observability and application acceleration tools is paramount. It's all about doing more with less. We are identifying a core group of partners who see the value in removing complexity for IT, who are willing to invest in these solutions.

Riverbed collects the broadest range of telemetry across user devices, network, infrastructure, cloud, and applications. We use real data, including data from 3^rd-party sources. It's not sampled or synthetic to ensure accurate AI results. The Riverbed Platform will enable your customers to transform data into actionable insights and accelerate performance for a flawless digital experience. Both help enhance the end-user experience for employees and customers. These are some areas where partners are presented with the most challenges.

• Digital transformation and experience
• IT efficiency and performance optimisation
• Application observability and acceleration
• Business continuity and hybrid work.

"It's all focused around helping partners do more with less, leveraging the power of AIOps to optimise next-gen digital experiences, identifying issues, automating resolutions and reducing the impacts on users, wherever they are located. So, it's all about enabling our partners to scale, leveraging technology, rather than hiring more and more people to scale in IT teams," Malcolm said.

Riverbed works with market-leading customers globally - including 95% of the FORTUNE 100 -demonstrating a diverse customer base across various industries, including Banking, Finance, Education, Healthcare, Manufacturing, Logistics, Government and more. With over 20 years of experience in data collection and AI and machine learning, Riverbed's open and AI-powered observability platform and solutions optimise digital experiences and greatly improves IT efficiency.

With Dicker Data having 46 years of experience as an IT distributor and 20 years of expertise with Riverbed, we are committed to making the world's leading technologies available to our partners.

We invitepartners to join our community today.

Register for DX Masters here and find out more about the rewards incentives we currently have available:https://www.dickerdata.com.au/riverbed/dx-masters-program

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