Accenture and PUMA India Collaborate to Build Next Gen Supply Chain Network

November 13, 2024

Accenture and PUMA India Collaborate to Build Next Gen Supply Chain Network

Collaboration aims to further speed up the sports brand's order delivery capabilities

BENGALURU; Nov. 13, 2024 - Sports brand PUMA India and Accenture (NYSE: ACN) have teamed up to further strengthen PUMA's supply chain and distribution network in the country. By leveraging Accenture's expertise in digital twin technology, the collaboration aims to drive faster fulfillment and reduce operational costs for the company.

Accenture's advanced analytics-led solution has redesigned PUMA India's supply chain and distribution model, spanning large hubs and regional warehouses, to meet consumer demand across all states and union territories with enhanced efficiency. With this, the sports brand is further redefining its fulfilment centre layouts, improving material flow, and enabling faster dispatches - ensuring it stays ahead of evolving consumer expectations with quicker deliveries and reduced shipping costs.

Accenture's solution, set to be implemented across PUMA India's eCommerce and offline channels, aims to increase order speed of delivery by up to 70% and reduce supply chain costs by up to 10%. It is also expected to help the company double its express-delivery capabilities for online orders.

Commenting on the collaboration, Karthik Balagopalan, managing director of PUMA India, said, "As the leading sports brand in a competitive and growing digital commerce market, speed and efficiency are key to providing an excellent brand experience and building customer loyalty. To keep up our growth momentum and serve our customers better, we are constantly looking at ways to improve our processes and the quality of distribution. Working with Accenture as our consultant to design a mature, analytics-powered future ready supply chain and distribution network will allow us the flexibility to adapt and scale our operations as per the evolving needs of our huge customer base across tiers."

Saurabh Kumar Sahu, who leads Accenture's India business, added, "Consumers have an array of choices in products, channels, prices, and delivery options. Brands wanting to successfully compete for share of mind and wallet need to reinvent their supply chains to improve speed to market, scale their operations, and become more agile, relevant, and sustainable. Using advanced analytics, this collaboration builds a solid foundation to drive profitability, operational efficiency, and sustainability for PUMA in India."

The collaboration is expected to help PUMA India achieve its sustainability goals faster, through reduction in carbon emissions by being closer to both consumers and suppliers. Accenture has also worked with third-party logistics partners to equip PUMA India's fulfillment centers with sustainable infrastructure such as solar power, reusable assets, and electric vehicle (EV) charging stations.

About PUMA
PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit: https://in.puma.com/in/en

About Accenture
Accenture is a leading global professional services company that helps the world's leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services-creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.

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Contacts:

Smita Balram
PUMA India
[email protected]

Payal Manwani
PUMA India
[email protected]

Liza Saha
Accenture
+91 9871966466
[email protected]

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