Trends of Tomorrow: An Influencer's Perspective

No longer a niche strategy, Influencer Marketing is essential for connecting with today's consumers, especially Gen Z. Consider this: 88% ofGen Z adults follow at least one creator, with nearly a quarter following more than 50, according to recent research. Clearly, influencers hold significant sway.

Ogilvy has a history ofaward-winning influencer marketing campaigns, and each year our Influence Trendsreport distills essential insights for marketers.

We recently hosted an event to preview these trendsand more. Our Head ofInfluence in North America Ansley Williams moderated a panel discussion featuring a diverse group ofcreators: Oyin Edogi, Philip Beatty, and Paige Piskin. Together, they engaged in a discussion on navigating influencer partnerships and what brands should know. Watch the session above.