EIDR partners with IPTC on media identifiers and content provenance

The IPTC is happy to announce that EIDR and IPTC have signed a liaison agreement, committing to work together on projects of mutual interest including media metadata, content distribution technologies and work on provenance and authenticity for media.

The Entertainment Identifier Registry Association (EIDR) was established to provide a universal identifier registry that supports the full range of asset types and relationships between assets. Members of EIDR include Apple, Amazon MGM Studios, Fox, the Library of Congress, Netflix, Paramount, Sony Pictures, Walt Disney Studios and many more.

As EIDR said in their release:

EIDR's primary focus is managing globally unique, curated, and resolvable content identification (which applies equally to news and entertainment media), via the Emmy Award-winning EIDR Content ID, and content delivery services, via the EIDR Video Service ID. In support of this, EIDR is built upon and helps promulgate the MovieLabs Digital Distribution Framework (MDDF), a suite of standards and specifications that address core aspects of digital distribution, including identification, metadata, avails, asset delivery, and reporting.

IPTC's Video Metadata Hub standard already provides a mapping to EIDR's Data Fields and the MDDF fields from related organisation MovieLabs. The organisations will work together to keep these mappings up-to-date and to work on future initiatives including making C2PA metadata work for both the news and the entertainment sides of the media industry. IPTC members have already started working in this area via IPTC's Media Provenance Committee.

"In the Venn diagram of media, there is significant overlap between news and entertainment interests in descriptive metadata standards, globally-unique content identification, and media provenance and authenticity," said Richard W. Kroon, EIDR's director of technical operations. "By working together, we each benefit from the other's efforts and can bring forth useful standards and practices that span the entire commercial media industry.

"Our hope here is to find common ground that can align our respective metadata standards to support seamless metadata management across the commercial media landscape."