Trex Decking and Railing Earn Rave Reviews from Building and Design Experts

New for 2024, Zonda Media, which publishes BUILDER, along with other leading trade publications including Architect and Journal of Light Construction (JLC), also queried architects and remodelers as part of its survey, which measures the attitudes of industry professionals towards the products they recognize, use and trust. Across all three titles, readers ranked Trex as their preferred brand for composite decking and railing.

"We look forward to the results of this study each year and are extremely pleased to know that our decking and railing innovations continue to be valued by trade professionals and specifiers," said Leslie Adkins, group vice president of marketing and ESG development for Trex. "Making it easier for architects, contractors and homeowners to create stylish, comfortable outdoor spaces motivates and drives us every day. We are honored to consistently earn this recognition year after year and are committed to extending our legacy by continuing to deliver on our brand promise of performance, innovation and aesthetics."

Among the factors influencing brand selection in the study were product performance, warranty, availability, ease of installation, price, reputation, manufacturer/dealer relationships and sustainability. Trex earned a Brand Power Rating of 1904 among professional builders and 1552 among remodel contractors. The next closest competitor earned scores of 684 and 830 respectively followed by scores below 88 for all other brands.

As noted in the Zonda Brand Usage Study report, "Driven by high, equivalent strength amongst Pro Builders and Pro Remodel Contractors, Trex has the top Brand Power Score and then category competition drops rapidly. Trex brand stickiness is much higher than any other brand with differentiation buoyed by its superior brand commitment."