3 ways to make .ing your brand’s next big thing

Mavericks Awards LLC uses Surf.ing to spread the word about Mavericks, a renowned California big wave surf spot, and the Mavericks Awards and Mavericks Festival, which celebrate those who dare surf there.

To catch an even bigger wave of visitors, the team recently added BigWaveSurf.ing, which redirects to Surf.ing, bringing more attention to the portfolio of Mavericks websites. They're stoked about the extra traffic.

"Having both domains has helped us see a steadily increasing visitor count every month, which has helped us achieve a bigger global interest in Mavericks," says Mike McLaughlin, COO for the Mavericks Awards and Mavericks Festival.