Can You Find the Elf on the Store Shelf

The City of Fort Morgan is hosting its annual "Shop Local" tradition and has collaborated with 15 Fort Morgan small businesses to get into the Christmas spirit. Beginning Monday, Dec. 2, Fort Morgan elves will frequent five participating stores each week until Dec. 22.

Shoppers are encouraged to visit stores; find the elf; take a photo of the elf in the store; and submit the photo along with their name, phone number, and email address to [email protected] for a chance to be entered into a weekly drawing.

There is no purchase required to participate. An individual has up to five chances to enter each week - one entry per found elf. Each week, City staff will also publish a "clue" as to the possible whereabouts of the elves on the City of Fort Morgan's Facebook page.

The elves will stay in the participating business for one week before finding a new store shelf to sit on. A wide variety of businesses both in the downtown area as well as in other popular commercial areas within the city are part of the holiday promotion.

"This is something the whole family can enjoy as they do their Christmas shopping," Fort Morgan City Manager Brent Nation said. "By spending your money in Fort Morgan, you're supporting local people as well as our entire community, and you have the chance to win a prize, too."

The final day of participation in the elf promotion is Dec. 22 at midnight.

"We hope this season will be one in which priceless memories are created. In addition to having fun trying to locate the elves, we encourage our residents and visitors to discover the wide array of merchandise available in the various stores," said Sandy Schneider-Engle, Economic Development Specialist at the City of Fort Morgan.

"They can also catch a free Christmas movie, participate in the Rotary chili cook-off, slide down the inflatable alpine slide on Beaver Street on Saturday afternoons, or enjoy a number of different activities our community has planned for Christmas Capital on the Plains," Schneider-Engle said.

Additional family activities this year include a live Nativity Scene at Elevating Life Church, the CACE Holiday Art Show and Sale at its 300 Main St. gallery beginning Nov. 21, and the annual Chamber parade on Thursday, Dec. 5. Santa makes several downtown business visits as well.

A complete schedule can be found on the Christmas Capital of the Plains Facebook page and on the City of Fort Morgan's Facebook page: www.facebook.com/cityoffortmorgan.

For more information about the Elf on a Store Shelf promotion, contact Schneider-Engle at 970-542-3924 or at [email protected].

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