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11/22/2024 | Press release | Distributed by Public on 11/22/2024 12:35

The Week in Consumer Packaged Goods: November 22, 2024 edition

Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space.

Hefty encourages people to take a "Trash Time Out" with its new campaign and website

Understanding that no matter how busy you are this holiday season, you still have to take out the trash, Heftyjust launched a new campaign focused on transforming the "mundane task into a mindfulness opportunity," per a brand announcement. Based on research published in Frontiers in Psychology showing that just 10 minutes outside helps "significantly alleviate stress and improve happiness," Hefty's "Trash Time Out" campaign centers on a new website designed to help users manage holiday stress. TrashTimeOut.comfeatures a range of relaxation and stress management tools, including guided meditations, breathing exercises and a "rage timer" to help "turn a chore into a much-needed escape."

Previously:"Hefty releases Kickoff Cups Kits to help spark connection among football fans," from the Sept. 6 edition of this column.

More brand campaigns and promotions:

Welch's will offer FruitSideAssistance to help make Thanksgiving family road trips "sweeter"

In an effort to take some of the stress out of the holidays, Welch's Fruit Snacksjust announced the launch of FruitSide Assistance - an initiative focused on making family road trips "smoother, sweeter and more enjoyable" - per a Welch's announcement. In the wake of 83% of parents in a recent Talker Research survey agreeing that the "key to successful holiday travel with their kids is a robust roster of snacks," Welch's will offer assistance on what's expected to be the busiest travel day of the year: Nov. 26 (the day before Thanksgiving). On that day, travelers on select routes can grab a free FruitSide Assistance kit that includes a range of items to help save the day - from Welch's Fruit Snacks to a branded fruit-shaped squishy toy to coloring books. Routes will include I-95 between New York City and Boston, I-5 between Los Angeles and San Francisco, and I-55 between Chicago and St. Louis; travelers can follow the brand's social media accounts for exact distribution locations.

Previously:"Welch's names Gordon Ramsay Chief Fruit Officer in its largest campaign ever," from the May 17 edition of this column.

More brand activations:

Stat of the week: $400 million

That's the amount that Electrolitis investing in a new 600,000-square-foot production facility in Waco, Texas, per Food Dive. Projected to open in early 2026, the factory will be the first U.S.-based facility opened by the Mexican hydration beverage brand.

More CPG investments:

Pepperidge Farm releases holiday-themed cookie jar collab with Rachel Antonoff

Pepperidge Farmjust announced the ultimate cookie-inspired collaboration to celebrate the holidays: the Pepperidge Farm x Rachel Antonoff Holiday Cookie Jar Collection. In this limited-edition offering, Antonoff, a fashion designer, offers a modern interpretation of the classic toile de jouydesign, "with playful nods to the Pepperidge Farm holiday cookie collection," per a Campbell Soup Companyannouncement. The design, color and theme of each ceramic jar is an ode to a different Pepperidge Farm cookie variety, including Chessman (gold), Thin & Crispy Peppermint Cocoa (green), Linzer (winter blue) and Milano Slices Peppermint (classic red) - all in a shape reminiscent of the brand's cookie bag. The Pepperidge Farm x Rachel Antonoff Holiday Cookie Jar Collection is available through today (Nov. 22) at PepperidgeFarmHoliday.comfor $50 per jar, while supplies last.

Previously:"Goldfish temporarily rebrands to remind consumers it's 'not just for kids,'" from the October 25 edition of this column.

More brand partnerships and collabs:

Hidden ValleyRanchtakes holiday cards to another level with a "hidden" treat

Hidden Valley Ranchjust released an unexpected upgrade to traditional holiday cards with the release of its new "Hidden" Hidden Valley Ranch Holiday Card Collection. The limited-edition collection includes eight cards featuring images of holiday-themed ranch dishes (e.g., a mashed-potato snowman with ranch earmuffs, a french fry Christmas tree with ranch tinsel) - each with a hidden serving of Hidden Valley Ranch dressing (a packet tucked into the back of the card). For $18, ranch lovers can purchase the collection now at Hidden Valley's website, while supplies last.

See also:Hidden Valley collaborates with Burt's Bees on a cobranded Ranch Dippers lip balm set in "10 surprising brand collaborations - from the amusing to the absurd,"from Quad Insights.

More holiday-themed launches and promotions:

Johnnie Walker partners with artist James Jean on limited-edition Blue Label release

Scotch whisky brand Johnnie Walkerjust announced its second collaboration with Asian-American artist James Jean on a Lunar New Year design for Johnnie Walker Blue Label that "pays homage to the traditions of Lunar New Year but adds a future-facing design twist," per a brand announcement. Following last year's design for the Year of the Dragon, Jean worked with the Diageo-owned brand to create a "dynamic interpretation of 2025's Zodiac animal," the snake. Johnnie Walker Blue Label Year of the Snakeportrays three snakes - symbolizing wisdom, intelligence and intuition, as well as past, present and future - while a snake shedding its skin represents "the idea of renewal and growth," Jean says. The limited-edition design is available globally in select markets.

Previously:

More beverage partnerships and launches:

Further reading