Restoring Trust in Corporate Communications

As misinformation dominates today's media, trust has become both essential - and increasingly rare. For corporate and financial communications, credibility isn't just a priority; it's a necessity.

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The integration of CLEAR into Notified's GlobeNewswire press release distribution platform, the first of its kind to verify identity, sets a new standard for secure corporate communications. By introducing digital identity solutions into the distribution process, Notified offers a powerful "watermark" that delineates truth from fiction. This collaboration goes beyond ensuring content authenticity-it's reshaping how companies, publishers, and audiences engage with news, ushering a new era of trust and validity in corporate storytelling.

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The Problem with Misinformation

Press releases are meant to deliver facts, serving as a company's official voice to stakeholders, journalists, and the public. Yet in today's fast-moving digital environment, even these trusted updates are vulnerable-either drowned out by noise or distorted by misinformation. Consider the widely circulated fake press release claiming that Apex acquired Paramount, which caused market confusion and underscored the dangers of unverified content.

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This chaotic landscape fosters skepticism. Readers are often left questioning the authenticity of what they see, while publishers risk their reputation by inadvertently amplifying unverified content.

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CLEAR tackles this challenge head-on by adding a layer of trust to every press release. The CLEAR badge signals to audiences that the information originates from a verified source, so they can meaningfully engage with the content rather than questioning its legitimacy.

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The CLEAR and Notified Difference

By integrating seamlessly into Notified's press release distribution workflows, CLEAR verifies the identity of the spokesperson that's releasing news across GlobeNewswire. Once verified, a press release carries the CLEAR badge, signaling to readers, publishers, and journalists that it's been published by a legitimate source. This added assurance enables companies to maintain control over their corporate narrative while empowering publishers and readers with confidence in the authenticity of the sender.

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Identity verification is more than a technical enhancement-it significantly changes the way news is consumed and shared. By championing verified identity as a cornerstone of their platform, Notified showcases its commitment to protecting corporate communications and creates a ripple effect of credibility:

• For publishers, it reduces the risk of fraudulent content, enhancing their reputation for reliable news.
• For companies, it protects the integrity of their communications, preventing impersonation and tampering.
• For readers, it restores confidence by providing a trusted marker of authenticity.

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This is more than a risk management solution-it's elevating the standard for corporate communications in the digital age, with Notified GlobeNewswire's press release distribution platform leading the way.

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Setting a New ​​Standard for News Distribution Security

In today's crowded media landscape, trust is a competitive edge. Publishers who prioritize verified identity demonstrate a commitment to credibility, while companies leveraging CLEAR reinforce their transparency and accountability to their stakeholders. When audiences see the CLEAR badge, they don't just see a press release-they see a trusted source, a reliable message, and a reason to engage.

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The partnership between CLEAR and Notified delivers assurance to customers and their audiences while protecting the credibility of corporate narratives. At a time when misinformation is high, this joint solution offers something powerful: trust at a glance.

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