WFA - World Federation of Advertisers
WFA - World Federation of Advertisers
11/27/2024 | News release | Distributed by Public on 11/26/2024 17:22
Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
If you want to launch a blockbuster movie, then Asad is the man you want on your team. He has led the campaigns for the most watched films on Disney+ and Hulu and 13 of the top 15 box office debuts of all time, including eight opening weekends over $200 million, as well as the biggest worldwide debut of all time for "Avengers: Endgame," which earned over $1.2 billion in five days.
In his role as President of Marketing for The Walt Disney Studios and Disney+, Ayaz oversees all aspects of global marketing - encompassing strategy, creative advertising, media, digital, research, special events, promotions, publicity, and synergy - for Disney, Pixar, Marvel, Lucasfilm, and 20th Century Studios, as well as all aspects of brand and performance marketing for Disney+.
As is Walt Disney Company's first-ever Chief Brand Officer, he is also responsible for managing the Disney brand globally across The Walt Disney Company's entire ecosystem of touchpoints and consumer experiences as well as leading global consumer research and analytics for Disney's brands and franchises, primarily focusing on delivering more personalized and dynamic consumer experiences.
Recently, he spearheaded a first-of-its-kind partnership with TikTok, launching the Disney100 hub, in honor of the company's 100th anniversary. Through the activation, fans were able to watch videos from across Disney's brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade "Character Cards" of favourite characters to win unique profile frames to show off their fandom.
A nearly 20-year veteran of the company, Ayaz has been named one of Forbes' Most Influential CMOs, one of Fast Company's Most Creative People in Business, and was featured in the Adweek 50. He has also received multiple industry honors, including Variety's Marketing Visionaries Award and The Clio Marketing Mastermind Award.
The 2024 shortlist for WFA Global Marketer of the Year also includes: