Loyalty in the Age of the Emotional Consumer

The old adage "loyalty is earned" has a whole new meaning in today's dynamic marketplace. The days of simply throwing discounts and rewards at customers are long gone. Today's discerning consumer craves connection. They want brands that resonate with their values, aspirations, and individual definitions of progress. This is where the power of emotional connections comes into play, forging bonds of loyalty that go beyond the transactional and tap into the very core of customer loyalty.

Drawing on exclusive research and interviews with leading relationship design experts, Ogilvy One's latest paper unveils how top brands are redefining loyalty to drive more engaging and valuable relationships with audiences. Learn how these top loyalty marketers transform data noise into actionable insights, fuel personalized experiences that ignite customer passion, and utilize the power of creativity and innovation to design meaningful loyalty programs.

Discover the four pathways to make loyalty and CRM succeed:

1. Data Without Understanding is Noise

2. Loyalty Requires Courage & Commitment

3. Adapting Through Creativity and Innovation

4. The Power of the Collective

Download and read "Loyalty in the Age of the Emotional Consumer" here.

This report was also authored by:

Clare Lawson - CEO & Chief Client Officer, Ogilvy One, EMEA

Julia De Sainte Marie - Managing Partner, Ogilvy One, France

Kate Wheaton - Head Of Strategy, Ogilvy One, UK

Minerva Sosa Soria - Experience Strategy Director, Ogilvy One, France

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