WHAT THE DATA SAY: Parents not fans of AI for schoolwork; 79% say students more likely to struggle with misinformation

PARENTS GIVE AI FAILING GRADE

Parents are not fans of students using AI to complete their homework, based on the Harris Poll's latest report on the tech industry.

• Only a third (36%) of adults think the use of generative AI tools for schoolwork has a positive impact on children's learning experience (grades K-12).
• 79% say children are more likely than adults to struggle to identify misinformation created by generative AI tools.
• Regarding technology overall, only 39% of U.S. adults trust businesses to be responsible with handling their personal information.
• 28% have a worse opinion of an organization if it is involved in a data security event.
• 29% avoid working with organizations that have been involved in a known data security event.

AUTONOMOUS VEHICLES DIVIDE US

U.S. drivers are still split on whether they're ready to take a ride in an autonomous vehicle, according to the Harris Poll's annual AutoTECHCAST report, which collects and analyzes consumer insights on advanced automotive technologies and features.

• 51% of Americans would trust an autonomous vehicle (AV) today, and the same number would be willing to buy one.
• AV trust is highest among Gen Z and young Millennials (70%) and lowest among Boomers (30%).
• While only 6% have experienced fully autonomous vehicles, 79% said they were somewhat or much more comfortable with an AV after trying one.
• 34% have used driver assistance features, and 24% have driven partially autonomous vehicles.
• Looking at other new auto technology, 48% of Gen Z and young Millennials believe alcohol detection systems should be mandatory in vehicles (compared with 32% of Gen X and 20% of Boomers).
• Most highly demanded new auto tech: surround-car cameras (desired by 55.7%), low-speed collision avoidance (55.4%) and wireless mobile charging (54.3%).
• Still not in high demand: electric vehicles (desired by 31.9%, down from 33.6% a year ago), fuel cell vehicles (27.9%, down from 30.3%) and in-car payment systems (27.7%, down from 29.9%).

TOO MANY ADS

Consumers have reached the tipping point on advertisements that interrupt viewing and streaming - especially ads with the same message, according to our Harris Poll research with AD-ID.

• 49% have skipped a purchase from a brand due to repetitive ads during their viewing.
• 61% say they are less likely to buy products when inundated with advertisements.
• 59% say repeatedly seeing the same ads hurts their viewing experience.
• 3 in 4 consumers say they would like to see ads targeted at their interests.
• 33% don't mind watching relevant ads.

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