Snap Partners with Google Cloud to Power Multi-Modal Generative AI Experiences Within My AI

Today, we're announcing an expanded strategic partnership with Google Cloud to power generative AI experiences within My AI, our AI-powered chatbot and one of the largest consumer chatbots available today.

We will leverage the strong multimodal capabilities of Gemini on Vertex AI, particularly the technology's ability to understand and operate across different types of information like text, audio, image, video, and code, to offer more engaging and innovative features for our Snapchat community through My AI. For example, with Gemini on Vertex AI integrated into the app, Snapchatters can ask My AI to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.

As we continue to invest in AI, we're already seeing strong business value from our partnership with Google Cloud. Since we deployed Gemini on Vertex AI to support My AI, we saw over 2.5x as much engagement within Snapping to My AI in the United States.¹ Read more here.