10/02/2024 | News release | Distributed by Public on 10/02/2024 14:31
To refresh the voluntary tool, however, it needs more updated, anonymized and aggregated input to ensure that it remains up to date.
The voluntary call for data comes following a refresh of ACI to ensure it stays in check with industry trends, and remains one of WFA's various tools that can help marketers make more informed decisions for their brands in 2024 and beyond.
Key changes include:
The ACI tool allows WFA members to put their agency hourly rates in perspective across different disciplines and global markets. It covers creative, media, social and insights
The data is fully anonymised and aggregated and is sourced from WFA members on an entirely voluntary basis. The tool does not include any data submitted by agencies or other third parties. WFA members that want to participate in this initiative are invited to do so by clicking here.