Lehigh Valley’s Christmas Tradition Gets a Holly Jolly Boost

BETHLEHEM, PA - November 8, 2024 - Cumulus Media's 100.7 LEV, the Lehigh Valley's Christmas Station, announces a special holiday event featuring renowned actor Daniel Roebuck. Roebuck, best known for his roles in films like "The Fugitive" and "Final Destination," will join the station's morning show hosts, Selena & Crockett, to officially flip the switch to 24/7 Christmas music on Friday, November 15th at 8:00am.

The event, which will take place at the WLEV Studios, coincides with the release of Roebuck's latest film, "Saint Nick of Bethlehem," a heartwarming holiday tale filmed entirely in the Lehigh Valley. Selena & Crockett even make a cameo appearance in the movie.

"We're incredibly excited to have Daniel Roebuck join us for this special occasion," said Jerry Padden, Program Director at 100.7 LEV. "It's a perfect way to kick off the holiday season and celebrate the magic of Christmas music."

"Saint Nick of Bethlehem" premieres on November 17th and will play throughout the Lehigh Valley until Christmas at multiple theaters including The Roxy, Frank Banko Ale House, Shankweilers Drive In, The State Theater in Boyertown and Civic's Theater 514.

100.7 LEV's Christmas music programming is presented by Westgate Jewelers, located at 53 E. Lehigh St. #3 in Bethlehem.

About 100.7 LEV

100.7 LEV, a Cumulus Media Station, is the Lehigh Valley's Christmas Station, providing non-stop holiday cheer through the end of December.

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Media Contact:

KJ Zabala, Promotions Director, [email protected]