ICOMIA Announces Updates to Global Propelling Our Future Campaign

NMMA and the International Council of Marine Industry Associations (ICOMIA) shared yesterday at METSTRADE next phases of the Propelling our Future campaign in a keynote presentation from ICOMIA President Darren Vaux and NMMA President and CEO Frank Hugelmeyer. They presented on the main stage to discuss the effects of the industry decarbonization launch, the global reach of the message, and the scope for future partnerships and developments. The global Propelling Our Future initiative was launched at METSTRADE 2023 with the launch of the Pathways to Propulsion Decarbonisation for the Recreational Marine Industry report.

The recreational boating industry decarbonization message has gained worldwide traction through ICOMIA's network of Member Industry Associations (MIAs), with presentations, roundtable discussions and international boat show events focusing on this key topic.

Announced yesterday was new supporting data that focuses on the so called 'tipping point analysis.' One of the key input factors when performing this analysis is the average annual usage hours of each boat type. The original Pathways to Propulsion Decarbonisation report performed this analysis using real world data who were able to supply exact average hours based on diagnostic and service records.

However, there is no such thing as an average boater and a common question received was "what about me with my 300 hours per year" and it is from this question that the Propelling our Future team have developed more analysis showing the range of utilization scenarios and the impact this makes.

This tipping point analysis demonstrates the relationship between 'hours of utilization' per year and when, as a result, the benefits of a particular propulsion technology can outweigh the other options available. Understanding this tipping point and the likely use case for the boat in question is therefore a vital consideration for manufacturers and consumers alike.

Joe Lynch, ICOMIA CEO said: "We have been delighted with the reception our Propelling our Future research has received whenever we present it and we are pleased to be able to share yet more insight, showing the importance of typical usage scenarios and how this could affect the optimum propulsion technology selected."

Click here for the full ICOMIA press release