J-OIL MILLS EXTENDS PROMOTIONAL PARTNERSHIP WITH POPEYE AND OLIVE OYL BY LAUNCHING A FIFTH SERIES OF JOYL AJINOMOTO OLIVE OIL TV COMMERCIALS STARRING THE ICONIC COMIC CHARACTERS

The Newest Commercial Debuted Nationwide in Japan, "Olive's Table" Features Actress Ayami Nakajo as Olive Oyl and Highlights the Camembert AjilloRecipe

King Features Syndicate, home to some of the world's most popular entertainment characters announces the release of the latest TV commercial in the JOYL AJINOMOTO Olive Oil series featuring their classic characters Popeye the Sailor Man and Olive Oyl.The latest release in the TV commercial series, 'Olive's Table', features the recipe for Camembert Ajillo.

This is the fifth series of olive oil TV commercials, as part of a continued collaboration with the popular cartoon characters from Popeye™, which began in June 2021. This time, Ayami Nakajo, who plays the live-action Olive Oyl™, the girlfriend of Popeye, serves up and enjoys Camembert Ajillo with shrimp and tomato, made using ample amounts of olive oil. Seeing her blissful expression as she enjoys this dish, perfect for the autumn and winter months, conveys to consumers how they can make the most of the deliciousness of JOYL AJINOMOTO Olive Oil Extra Virgin, while showcasing the product's distinctive aroma and pleasing flavor.

"J-Oil Mills has been a great partner over the years, and we are thrilled to announce the newest release in the series Olive Oyl commercials with JOYL," said Carla Silva, vice president and general manager, global head of licensing, King Features. "Olive Oyl is a natural fit for promotion of both olive oil products and creativity in the kitchen since she enjoys cooking and hosting meals for loved ones at her table."

The commercial's storyline featured Ayami Nakajo as Olive Oyl, standing in the kitchen holding a skillet. She's preparing piping hot Camembert Ajillo with shrimp and tomato, made using an ample amount of JOYL AJINOMOTO Olive Oil Extra Virgin. Olive takes a bite and is impressed by how delicious it is. Following that, the image cuts to one of being immersed in an olive grove, the production area for the olives used in the JOYL AJINOMOTO Olive Oil range of product. It then flashes to an image of fresh olive oil poured onto a spoon, followed by an image of the product and the overlaying narration with the key message "Your food will be transformed with this delicious fresh olive oil." The commercial ends with an introduction of the new JOYL AJINOMOTO Olive Oil Extra Virgin 500g Smart Green Pack, environmentally friendly paper carton packaging that reduces the use of plasticand CO2.

The new live action commercial follows the successful debut of previous J-Oil Mills commercials featuring the iconic Popeye characters. Through this new series of commercials highlighting the essential spirit of the world-renowned spinach-eating sailor, J-Oil Mills invites consumers to recognize more fully the family appeal of their brand and see that their products are a great addition for use in home dining.

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About King Features

King Features is a premier producer and distributor of the world's most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features' portfolio includes world-renowned pop culture brands such as Popeye®, Cuphead, Flash Gordon™, The Phantom™, Hägar the Horrible, Moomin, Prince Valiant® and Mandrake the Magician. King Features produced the Emmy-nominated The Cuphead Show! with Netflix Animation which debuted in 2022. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey®, Mutts™ and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe. King Features is part of Hearst Newspapers, which publishes 24 dailies and 52 weeklies, including the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York), and operates local digital marketing services and directories.

About Popeye

Sailor. Tough guy. Hero. Legend. That's Popeye, an underdog with bulging forearms, a mean uppercut and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip, The Thimble Theatre, and muttered his famous "Ja think I'm a cowboy?" line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comic strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture, and today remains one of the most recognizable pop culture icons in the world. Find more at www.popeye.com

About J-Oil Mills

J-Oil Mills Inc. (TYO: 2613) was established in 2004 through the merger of three companies in the oil refining industry. JOYL AJINOMOTO Olive Oil is just one of our main products, along with other fats and oils, and we boast a particularly high market share in commercial-use fats and oils products. We are developing a wide range of businesses including margarines, oils (meal), starch, and functional materials, along with the Smart Green Pack® series of edible oil in paper cartons that reduce the amount of plastic used by more than 60%※, the Violife® series of vegetable-based cheese and butter substitutes, and the Chotoku® series of commercial use long-lasting oils that has acquired the CFP (Carbon Footprint of Products) mark. Our aim is to extract value from plant-derived raw materials and achieve a balance of deliciousness, health, and low impact. Please see https://www.j-oil.com/ for more details.

※ Compared to conventional containers of the same capacity.

About JOYL AJINOMOTO

The JOYL AJINOMOTO Olive Oil series was launched in 1996 and since then has been loved by families for more than quarter of a century. In March this year, the package design was renewed and environmentally friendly paper cartons were added for use in the range.

Since the launch of this series, we have been particular about the freshness of our olive oil and only that with an acidity of 0.3% or less (our own standard), a level stricter than international standards (acidity of 0.8%), are carefully selected and purchased from suppliers in Spain. We further maintain the freshness and high quality through use of our unique technology for containers and packaging. The products are imported from Spain in closed containers filled with nitrogen and strictly control the quality so that the product does not come into contact with oxygen during filling and packaging at our domestic factory (the manufacturing method is patent pending). In addition, we are developing products with ingenious containers and packaging, such as bottles that maintain freshness by keeping oxygen out even after opening and paper cartons that have superior oxygen and light blocking properties.

Thanks to our olive oil physical-chemical analysis team, we were the first Japanese company to acquire the Olive Oil Physical-Chemical Type B Certification recognized by the International Olive Council (Certification period: December 2, 2021 - November 30 2022). Moreover, our olive oil sensory evaluation team was accredited by the American Oil Chemists' Society's Olive Oil Sensory Evaluation Panel for the fifth consecutive year (Certification period: August 1, 2022 - July 31, 2023).

Media Contact

DKC News on Behalf of King Features

Nikki Liberatore[email protected]

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