Specialist for consumer behaviour and AI joins Business School

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What excites me about my new position

I am excited to research consumer price fairness perceptions in AI-infused marketplace transactions. With the rapid growth of technology, AI in various forms (e.g., chatbots, humanoid robots) are continuously reshaping industry standards, and my research aims to explore the implications of these transformations within this dynamic landscape.

Additionally, being part of BFH Business School and the Institut Marketing & Global Management offers a unique chance to leverage its extensive network and resources. I also see living and working in the wonderful city of Bern as a great opportunity, offering a rich environment both professionally and personally.

Furthermore, the opportunity to work closely with esteemed researchers like Prof. Dr. Sven Feurer, Dr. Elisa Konya-Baumbach, Prof. Michael Gibbert, and Prof. Kelly L. Haws provides an incredible foundation for developing meaningful insights and building expertise in my areas of interest.

These are my topics

Consumer behavior, AI, Price fairness perceptions, Innovation, Entrepreneurship, and Marketing.

This is what I want to achieve at BFH Business School

I will strive to conduct rigorous research that contributes valuable insights into AI infused pricing strategies and its impact on consumer perceptions. I am highly motivated to publish in high-impact journals and contribute to the academic community at BFH.

I can laugh heartily about that

The fact that I can walk into a room and immediately forget why I'm there.

For me, sustainability means

For me, sustainability is about making decisions that positively impact people, society, and the environment, with a sense of accountability for those decisions. It means building systems that respect nature, support a strong economy, and improve social well-being, so future generations can thrive, not just survive.

Function

PhD Researcher

Departement

Institut Marketing & Global Management

Education

• M.Sc. in Management & Engineering in Technology, Innovation, Marketing & Entrepreneurship, RWTH Business School, Aachen, Germany
• Bachelor of Engineering in Mechatronics, Kumaraguru College of Technology, Anna University, Chennai, India