Mastercard extends live music footprint with new U.S. benefits for cardholders

Mastercard extends live music footprint with new U.S. benefits for cardholders

Beginning early 2025, Mastercard cardholders will gain exciting access to tickets and Priceless Experiences at major music venues and festivals in the U.S.

Beginning early 2025, Mastercard cardholders will gain exciting access to tickets and Priceless Experiences at major music venues and festivals in the U.S.

Building on its extensive partnership portfolio, Mastercard today announced the expansion of its live music experiences for Mastercard cardholders to a number of prominent U.S. concert venues. Through priceless.com, eligible cardholders from around the world will enjoy benefits like pre-sale tickets and unique Priceless Experiences to venues including The Capitol Theater in New York City and Moody Center in Austin, Texas.

"Music has the unique power to connect us, inspire us, and create unforgettable memories," said Raja Rajamannar, chief marketing and communications officer, Mastercard. "Our new partnership with premier venues and festivals across the U.S. underscores our commitment to bringing cardholders closer to their passion for music. We're thrilled to provide exclusive access and memorable experiences that deepen their connection to the music they love."

The collaboration extends to concert venues in major markets across the United States beginning early next year, with participating festivals to be announced in 2025.

Mastercard is a longstanding supporter of the music industry. Building on its sponsorships of the GRAMMY Awards®, Latin GRAMMY Awards® and BRIT Awards, the brand has created countless global innovative and inclusive Priceless Experiences that bring fans closer to their favorite artists. Since earlier this year, it has partnered with Live Nation in 22 markets across Europe and Asia to provide select Mastercard cardholders exclusive live music benefits and experiences. More information can be found on priceless.com.