Design Intelligence: Squarespace’s Unique Approach to AI

Site Themes

In the editor, we've rolled out a new Site Themes feature that allows you to quickly view your site content in a variety of styles curated by our designers. Within each theme, we've curated recommended variations for every style element: curated color palettes, font packs, button styles, and more that match your website's unique brand style. These recommended variations allow you to explore thousands of combinations within your brand personality, bringing Squarespace's design expertise to your fingertips even as you experiment and diverge from the base theme.

Layout Switcher

The Layout Switcher analyzes the contents of a Fluid Engine section and recommends curated layouts based on a given combination of blocks. With a single click, you can see your content immediately rearranged into professionally designed layouts.

As you add, remove, or edit blocks in your section, the Layout Switcher provides new, updated layout recommendations. Our suggestions will provide easy, one-click ways to arrange your content into attractive layouts, each hand-designed and curated by Squarespace's expert designers.

AI writer

Our AI writer makes it a snap to draft text copy-anything from a short marketing headline to an entire email campaign. You can retain the generated text as-is, or you can use it as an inspirational jumping off point for your own ideas. You can find it in even more locations across Squarespace, including the text block in the website editor, product descriptions, SEO site descriptions, and more.

Brand Identity

Our new Brand Identity service keeps track of a few pieces of information about your website, including your business or industry and your brand personality. We use this information to inform the content and style recommendations we make. You can update and fine-tune your brand personality at any time. Having a clear brand identity is especially helpful for generating tailored content that's unique to your website.

One of our core differentiators at Squarespace has always been the elevated design sensibility we bring to everything we do. Whether it's our designer templates, our AI-powered site creator with Blueprint AI, our site theme variants, our layout suggestions, or our generative content, we never want you to have a generic experience. With Design Intelligence, we wanted to take the time to craft something truly special curated by our designers and catered to your particular website, at scale.

Design Intelligence is an innovative experience powered by new technology, but at its core, it embodies our deference to human creativity when it comes to bringing new ideas to life. As we move forward, we'll continue to look for ways to marry our expert design curation with innovative product enhancements. In the end, we want you to be the architect of your website, with Squarespace as your devoted design advisor along the way.

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