How Enterprises Can Benefit NOW from Microsoft’s Commercialization of AI

I recently wrote about how enterprises - particularly people involved in creating, managing and publishing highly regulated and complex content - can benefit from the Microsoft Azure ecosystem, as it offers multiple benefits to support organizational growth and ensure content strategies support the business objective.

With the evolution of AI, every business is evaluating how to best leverage Microsoft Azure automation technologies to give them a competitive edge in the market. Fortunately, those that are tapping the cloud benefits of Microsoft Azure can now seamlessly access the benefits of Azure OpenAI, without having to navigate a 'trial and error' process that comes with on-premise deployment and management of AI technologies.

We live in a digital world, and to not only stay competitive but actually win in the markets you play, organizations must find ways to deliver more value to customers. This value lies in the content you create and publish to influence your target audiences. The content you deliver can either make or break your market impact and relationships with customers. Businesses know this and are making the necessary technology investments to modernize their content infrastructure so content teams are more productive and content published is making a lasting impression. For those businesses that leverage the cloud, notably the Microsoft Azure platform powered by OpenAI, the opportunities are endless for organizations to automate processes, remove bottlenecks and deliver faster value to customers through content.

Microsoft Azure OpenAI has revolutionized the approach to content creation and management, supporting the enterprise's ability to streamline content processes and build stronger engagements with their audiences.

Here are just a few ways enterprises can tap Azure OpenAI today and improve their content strategies.

1. Develop more valuable content. Access to sophisticated AI models help content teams generate higher-quality and relevant content that can scale as your business grows. Automation capabilities make it simple to create investment summaries, user manuals, product data sheets and more while eliminating a manual process. This gives more time back to your people resources while sustaining content quality, accuracy and consistency.

2. Personalize the customer experience. Remember, your business cannot afford to take a 'one piece of content is relevant for all audiences' approach. Leveraging Azure OpenAI's natural language processing (NLP) capabilities helps your business better understand what content is of most interest to your audience. Having a better understanding of what content is consumed, when and from what device allows you to make smarter content decisions and deliver a more personalized, engaging customer experience.

3. Understand if your content is working for your business. Azure OpenAI and Microsoft Power BI provide tools for analyzing content performance, identifying trends, and optimizing content for amplification and reuse. Enterprises can use these insights to drive their content strategy forward, improve visibility, and drive more traffic to their digital properties.

4. Improve team collaboration and streamline workflows. Automate repetitive tasks such as classifying content components and documentation 'types' by metadata tagging that drastically streamlines the content lifecycle process and supports your ability to publish instantly to any digital output. Leveraging automation frees up your content team to focus on creative processes and strategic initiatives. For example, your subject-matter experts that often work individually and in silos can now create reusable content components, search and find the most accurate, compliance-controlled documentation, and publish to any output instantly and with optimal consumption.

5. Peace of mind that content published meets compliance requirements. This is of particular value to businesses operating in highly regulated industries like pharma, life sciences and financial services who cannot afford to publish content that does not meet stringent compliance and ever-changing regulatory requirements that vary by region. Azure OpenAI offers a secure environment for enterprises to manage the content lifecycle while ensuring published content is compliant with industry regulations. Your business can find the right balance between meeting compliance requirements and producing engaging content.

Now is the time for enterprises to embrace Microsoft Azure powered by OpenAI. It will pave the way for your success in today's digital era and support your evolving business landscape by ensuring your enterprise content supports your ability to make stronger, lasting connections with customers.

At Quark, we specialize in making the complexities associated with global enterprise content simple. We recognize the opportunities that the Microsoft Azure platform, integrated with OpenAI, offers organizations by creating a unified ecosystem that empowers businesses to harness their data and utilize Microsoft's productivity tools to meet and exceed enterprise content needs of their customers.

That's why we are committed to collaborating closely with Microsoft to extend the reach of Quark Publishing Platform (QPP) NextGen, our enterprise content lifecycle management solution for automating highly regulated, complex and compliance-controlled content. QPP NextGen's AI-powered content technology solutions enable organizations to easily adopt, connect and integrate Quark's purpose-built solutions in the cloud anywhere, anytime, harvesting the benefits of existing ecosystem technologies such as Microsoft Azure OpenAI, Microsoft Data Factory, Microsoft Document Intelligence and Microsoft Power Automate to support their enterprise content and AI strategies.

Contact us today to discover how to modernize your IT operations infrastructure to support enterprise content strategies and reap the benefits of the Azure platform with OpenAI.