UK Music Ltd.

12/16/2024 | Press release | Distributed by Public on 12/16/2024 08:42

UK Music Joins Creative Rights in AI Coalition and Calls on Government to Protect Copyright and Human Creators

16.12.2024: UK Music has joined a new coalition of rights holders including publishers, authors, artists and music businesses that is calling on the Government to protect copyright and human creators.

The move came ahead of an imminent Government consultation on Artificial Intelligence (AI) and the creative industries expected on Tuesday December 17.

Launched today (Monday), the Creative Rights in AI Coalition has published three key principles for copyright and Generative AI (GAI) policy along with a statement supported by all member organisations.

The coalition is calling on the Government to adopt the principles as a framework for developing AI policy. The launch is accompanied by the publication of new polling from Reset Tech and YouGov which revealed the public overwhelmingly back transparency in the training of AI models and the payment of royalties to content creators by tech firms.

A total of 72% of respondents said AI companies should be required to pay royalties to the creators of text, audio or video that they use to train AI models, while 80% said AI companies should be required to make public all the information that has been used to train their models.

In a statement, the coalition said: "The UK's world-leading creative and tech sectors put it in a unique position to set a global standard for how both sectors can innovate together and continue to provide high quality services.

"Protecting copyright and building a dynamic licensing market for the use of creative content in building generative AI isn't just a question of fairness: it's the only way that both sectors will flourish and grow.

"The UK creative industries generate well over £100 billion annually. We have, quite literally, earned the right to have our voice heard. The key to that success, and future growth is copyright law."

The coalition's three principles for AI policy focus on a dynamic licensing market with robust protections for copyright, control and transparency for content creators, and driving growth and innovation in the creative and tech sectors.

The coalition statement added: "We support the Government's mission for the long-term, secure growth in the creative and tech sectors. We are eager to see the development of a vibrant licensing market and support the sectors the sectors which rely on us for future prosperity, but we can only do so with a robust copyright framework which preserves our exclusive rights to control our works and thereby act as a safeguard against misuse.

"Ours is a positive vision, a vision of collaboration between the creative industries and generative AI developers, where we can all flourish in the online marketplace. We call on the Government and the tech sector to join us in building a future that values, protects and promotes human creativity."

Organisations in membership of the Creative Rights in AI Coalition are (as of December 16 2024):

o Independent Society of Musicians

o DMG Media

o Association of Photographers

o Association of Online Publishers

o Professional Publishers Association

o NLA Media Access Limited

o Publishers' Licensing Services

o Association of Illustrators

o PRS for Music

o News Media Association

o Association of Learned and Professional Society Publishers

o International Association of Scientific, Technical & Medical Publishers

o Publishers Association

o Copyright Licensing Agency

o The Associated Press

o The Society of Artists Agents

o European Publishers Council

o Society of Editors

o Independent Publishers Alliance

o British Copyright Council

o Society of Authors

o News Media Europe

o Pan Macmillan

o Association of Authors' Agents

o Financial Times

o Creators' Rights Alliance

o Guardian News & Media

o Authors' Licencing and Collecting Society

o Mumsnet

o Artists' Collecting Society

o Music Publishers Association

o Picture Industry Collecting Society for Effective Licensing

o Getty Images

o British Phonographic Industry

o Association of Independent Music

o CILIP - the library and information association

o PPL (Phonographic Performance Ltd)

o UK Music

o Independent Publishers Guild

o Motion Picture Association

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