Carrefour drives retail innovation with QR Codes powered by GS1

Carrefour is transforming the retail landscape by adopting QR Codes powered by GS1 across its private label wine products. These QR Codes provide consumers with critical product details - such as ingredients, nutritional values, and recycling information - while also offering retailers significant benefits like improved inventory management and product traceability.

As one of Europe's largest retailers, with around 14,000 stores in more than 40 countries, Carrefour's move to embrace QR Codes powered by GS1 signals a major leap forward in retail efficiency and transparency for consumers.

On 26 June 2024, over 25 industry champions, including marketplaces such as Alibaba, retailers like Carrefour and brand owners like Procter & Gamble, signed an industry global joint statement calling for the global adoption of QR Codes with GS1 standards.

Unlike traditional barcodes, currently present in over 1 billion products, next generation barcodes, such as QR Codes powered by GS1, can connect consumers to extensive amounts of product information to elevate their experience - including usage and recycling instructions, safety, nutritional information, and industry certification.

By 2027, GS1 is working with industry to see next generation barcodes, such as QR Codes powered by GS1 and GS1 DataMatrix, widely adopted across the globe.

The companies who have joined forces with GS1 are a combination of leading brand owners, retailers and marketplaces that have a combined market value of over $1.5 trillion USD. These companies operate in over 160 countries and reach billions of consumers worldwide - paving the way for the project's success.

Here you can learn more about GS1 next generation barcodes and here about the industry global joint statement calling for the adoption of QR Codes with GS1 standards.