Every day, millions of people rely on Search Ads to explore destinations, find hotels and build travel itineraries. To help potential travelers get the most up-to-date and relevant info, advertisers have told us they want more opportunities to use Travel Feeds in Search Ads. Starting today, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images, in this ad format. We're also experimenting with expanding this format to include things to do, car rentals and events.