Hilton Further Expands Luxury Portfolio in China with First LXR Hotels & Resorts Signing for Property in Xi’an

XI'AN, China - Hilton (NYSE: HLT) announced the signing of the first LXR Hotels & Resorts property in China, marking the debut of the luxury brand in the country. In collaboration with Zhong Ding Guo Sheng, the LXR property is scheduled to open in 2027, in the heart of the historic and cultural city of Xi'an. This brand debut marks a significant milestone for Hilton to expand its luxury hotel portfolio in China.

Renderings of the LXR Hotels & Resorts property in Xi'an

"With the growing demand for luxury travel and experiences in China, consumers have an increasing desire for personalized accommodation experiences," said Qian Jin, president, Greater China and Mongolia, Hilton. "The signing of this agreement not only unveils a new chapter in Hilton's development in China but also further enriches our portfolio of luxury brands in the region, offering a more diverse range of hospitality experiences to the Chinese market."

Hilton has consistently kept pace with global travelers by continuously expanding its luxury hotel portfolio. Since LXR Hotels & Resorts' debut in 2018, the brand has grown to a collection of 13 award-winning luxury properties around the world, each offering a distinctive hotel and resort experience defined by intriguing individual design, bespoke personal service, colorful characters, and cultural experiences. This unique collection of properties is designed for sophisticated global travelers who are passionate about exploring new places, seeking out authentic dining experiences, and embarking on heartfelt adventures while being pampered by a high level of personalized service and unparalleled amenities. The LXR Hotels & Resorts property joins Hilton's existing luxury brands in China, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts. In addition to last year's signing of Signia by Hilton in Greater China, Hilton will have four luxury brands in the region.

There are currently 33 luxury hotels trading and another 21 in the pipeline in the Greater China region, with the expectation of doubling the footprint of the trading hotels under the 4 brands in the coming years. Additionally, Hilton's exclusive partnership with Small Luxury Hotels of the World (SLH) complements its existing luxury accommodation options.

To meet rising guest demand for discerning adventure and personalized stay experiences, the LXR Hotels & Resorts hotel in Xi'an will feature 118 guest rooms, providing a luxurious hub for guests to explore this world-renowned capital of 13 ancient Chinese dynasties. The hotel will be located in the heart of Xi'an, within the bustling Datang Everbright City, and adjacent to eminent landmarks, such as the Great Wild Goose Pagoda, Dayan Pagoda and Daci'en Temple, allowing guests to easily explore the nearby attractions and immerse themselves in the historical charm of this ancient capital. Surrounded by a vibrant scene of contemporary commerce and Tang Dynasty-inspired architecture, the hotel's neighborhood layout reflects the traditional grid of ancient Chang'an with a diverse mix of shopping, entertainment, and dining options, showcasing a harmonious fusion of traditional Eastern aesthetics and modern Chinese design.

With an emphasis on design, the hotel seamlessly blends the elegance of symmetry with the serenity of a sunken courtyard, offering guests a tranquil escape from the city's bustle, where they can unwind and experience peaceful luxury.

The hotel's dining offerings promise to be a journey of discovery, where local flavors are reimagined through a contemporary lens. Guests can indulge in an array of exceptional culinary experiences, blending the rich cultural heritage of Xi'an with modern gastronomic innovation. Catering to guest exercise preferences, the hotel will feature a swimming pool, a state-of-the-art fitness center and a variety of wellness experiences, providing an ideal sanctuary for rejuvenating both body and mind.

"We are thrilled to partner with Hilton to bring the LXR brand to Xi'an. This not only marks the brand's debut in China but also offers a chance to highlight the rich culture of Xi'an, a city with over 3,000 years of Chinese history," said Li Cheng Ping, chairman, Zhong Ding Guo Sheng. "This new hotel will offer guests the perfect fusion of distinctive cultural characteristics, diversified accommodation choices, and unique tourism experiences. With Hilton's expertise in luxury travel and global hotel management, we believe that LXR will become a new tourism landmark of this city, attracting more visitors thus contributing to the high-quality development of tourism in Xi'an."

"Building on the success of Waldorf Astoria and Conrad Hotels & Resorts in China, the arrival of LXR Hotels & Resorts marks an exciting milestone as we continue expanding Hilton's portfolio of luxury brands in the region," said Candice D'Cruz, vice president, luxury brands, Asia Pacific, Hilton. "Introducing our first LXR property in a destination rich in culture, cuisine, and art underscores our commitment to curating immersive, story-filled stays that connect discerning travelers with the heart of the locale."

LXR Hotels & Resorts is part of Hilton Honors, the award-winning guest loyalty program for Hilton's 24 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi, and the Hilton Honors mobile app.

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