Miller Lite and Cincinnati Metro team up on Bengals game day transportation

CINCINNATI - Sept. 30, 2024
- With football season in full swing, Molson Coors continues to promote responsible game day celebrations for Bengals fans. The Miller Lite Free Rides program is once again teaming with Cincinnati Metro to offer free public transportation on all Metro bus routes to and from the Bengals-Ravens game on Sunday, Oct. 6, ensuring that fans have hassle-free rides on game day.

"As football brings family and friends together, Miller Lite promotes responsible celebrations by
offering free transportation during the festivities," said Alison Hanrahan, manager of community
affairs, Molson Coors. "We are thrilled to continue to work with our partners at Cincinnati Metro
to activate the Free Rides program again for a Bengals game."

Established in 1988, the Free Rides program is one facet of Molson Coors' commitment to
promoting responsible celebrations in the communities it serves. In collaboration with local mass
transit systems, Molson Coors has sponsored more than 8 million fare-free rides to sports fans
and holiday celebrants in major metro areas since the program's inception. Last year, Free
Rides was activated in Cincinnati during the Bengals-Seahawks game, providing more than
19,000 people with reliable transportation.

"We're proud to partner with Miller Lite to provide fans with fare-free transportation for a key
divisional game in the jungle," said Brandy Jones, chief communications and marketing officer,
Cincinnati Metro. "With rising parking costs and Metro's expanded system, taking Metro to the
game is the most affordable, safest and efficient way to go."

Fans can plan their game day transportation by reviewing transit routes on Metro's website.

About Molson Coors Beverage Company

For more than two centuries, Molson Coors has brewed beverages that unite people to
celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors
Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri
Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to
our economy and value brands like Miller High Life and Keystone Light, we produce many
beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern
portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy
Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a
business, our ambition is to be the first choice for our people, our consumers and our
customers, and our success depends on our ability to make our products available to meet a
wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its
Americas and EMEA&APAC reporting segments and is traded on the New York Stock
Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.