DoorDash Encourages Canadians To Celebrate HoliDifferently, Revealing Unique Holiday Preferences

TORONTO--(BUSINESS WIRE)-- No holiday celebration is exactly the same, and according to a new survey conducted on behalf of DoorDash Canada, gatherings continue evolving as 30% of Canadians are planning to introduce new traditions this year. Some families have already gone all in on seasonal decorations before patio season ended, while others are swapping Grandma's tried and true recipes in favour of new ones.

No matter your holiday style, DoorDash Canada's seasonal HoliDifferently campaign is powering your sleigh authentically with less stress and more savings this year. With promotions* of 30-40% off during each seasonal week, mounds of newfound time meant for kicking up your feet, and blissful notifications saying your order has been dropped off, there's space for all at in-app HoliDifferently celebrations below.

• Overeager Celebrators Season (11/11 - 11/28): Decking the halls while listening to holiday music can't come early enough for a third of Canadians, who intend on decorating with tunes blasting at full volume as early as November. To your neighbours dismay, it's time to embrace your early decoration desires by enjoying discounts on home decor from beloved retailers.
• 12 Days Of Deals (11/29 - 12/10): More than one in five Canadians cite holiday shopping as their least favourite seasonal tradition. With some of the season's best deals on-demand, even gifting naysayers might enjoy browsing on DoorDash for friends and family, snagging themselves a gift along the way to celebrate not having to fight for a parking spot.
• Holiday Baking Frenzy (12/11 - 12/19): One cookie is never enough. Let all the baking festivities begin with grocery essentials delivered, especially as an estimated 40% of Canadians intend on baking between two and four desserts this holiday season. Don't be one of the 10% of Canadians who attempt to pass off packaged foods as homemade this year - or do, if it's on the table.
• Holiday Hermits Season (12/20 - 12/29): Two in five Canadians would consider skipping holiday functions to stay home instead, citing bad weather, crowds, and traffic as key reasons. It's safe to say that cozy pajamas, holiday movie marathons, and all of the snacks are just around the corner. Your favourite restaurant says thank you.
• New Year Resolution Amnesia (12/30 - 1/6): It's a tale as old as time, forgetting what was said last year … erm, yesterday. While 40% of Canadians aren't planning on making resolutions this year, Quebecers are quite the opposite with over 80% of respondents noting they are planning on making one. One thing is certain: trying new foods is a resolution almost anyone can get behind.

To bring the HoliDifferently spirit from the door to the fridge, DoorDash Canada partnered with Montreal illustrator Gabrielle Laïla Tittley to design four holiday cards each representing her differentiated take on these occasions. Canadians can purchase HoliDifferently greeting cards on DoorDash via DashMart, with all card proceeds benefiting Big Brothers Big Sisters of Canada.

Explore DoorDash here to learn more about HoliDifferently and enjoy seasonal savings on restaurants, groceries, and more.

*Terms and conditions for each individual promo are available here: https://bit.ly/holidif .

About DoorDash

DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favourite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.

Methodology

This Maru Public Opinion survey conducted on behalf of DoorDash was undertaken by the sample and data collection experts at Maru/Blue. 1,523 randomly selected Canadians adults who are Maru Voice Canada online panelists were surveyed from November 5 to November 6, 2024.

Source: DoorDash

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