Verra Mobility honors victims on World Day of Remembrance

Asha Bradley was the comedian of her Seattle-based family, a sister who cared deeply for others and bought her mom flowers with every paycheck she received. She was a loving mom to her 2-year-old son and, at four months pregnant, was getting ready to welcome her second child.

Asha lost her life in a car crash on June 2, 2024, while crossing the street on her way to work along the bustling intersection of 10035 East Marginal Way South in Tukwila, Washington.

"Slow down," Asha's mother, Natasha, cautioned drivers. "I went to visit the intersection after the crash and cars were zooming by. It's a busy intersection and no one drives the speed limit."

Asha's senseless death is one of tens of thousands that occur in the U.S. every year. The National Highway Traffic Safety Administration (NHTSA) estimates that 40,990 people died in motor vehicle traffic crashes in 2023, a decrease of about 3.6% as compared to 42,514 fatalities reported in 2022. While this small improvement is welcome, one death is too many.

Verra Mobility joins dozens of other advocates in remembering these victims and embracing their communities on World Day of Remembrance for Road Traffic Victims, held annually on the third Sunday of November. This Nov. 17, we renew our commitment to changing driver behavior and creating safer streets for pedestrians and drivers alike.

Natasha Bradley believes installing speed enforcement cameras in on East Marginal Way South can prevent further fatalities from occurring. While adjusting to life without her daughter has been a struggle, she hopes some change can come from this tragedy.

"You see so many similar stories on the news," she said. "We get so used to it, but I think people don't realize the very real impact that can have until something happens, especially to someone close to you."